Sounds like a simple question, however, with everyone jumping on the mobile application bandwagon it is important to assess if this is the right decision for your company.
First step is to find a gap in your business where a mobile application can fill it.
Will your app help save time, digitize a manual process or fill a specific need to its users. Whether it is a B2B or B2C company, what gap is the app filling, this needs to be your angle. It’s important to not get overestimate capabilities. Think of the objectives of your app, and take note of these to review at a later date.
Once you have objectives you can move to the next stage by testing the market and get feedback internally.
It’s important to know that once you have a goal for what you want to create, you have tested your market somewhat. Do a little research, and ask yourself these questions:
- Is there already a similar product that meets your needs?
- Will there be an uptake in your market? Can this demographic adapt easily to change and understand how to use the app?
- What will be the return on investment for the app?
The answer to this question is fairly simple if you are B2C then the potential for an app is greater. If a B2B providing you are simplifying a role, task and have a company-wide adoption, you return on investment can be made in as little as 6 months.
At Rocket Lab, our team of experts provides consulting as well as mobile app design & development capabilities so feel free to contact us here.