Does my business need a mobile app?

Does my business need a mobile app?

Sounds like a simple question, however, with everyone jumping on the mobile application bandwagon it is important to assess if this is the right decision for your company.

Step 1 - Find a "real" problem to solve

First step is to find a gap/problem in your business where a mobile application could be helpful.

For an app to be successful, it needs to do at least one of the following:

  • save time (automating a process frees up people meaning they can focus on critical work)
  • save money
  • make money

Step 2 - Write down your app goals

Think of the main objectives/goals of your app and take note of these to keep you accountable.

Once you have nailed your goals, you need to start to think about how this would translate into a mobile app.

Ask yourself these questions:

  • Is there already a similar product that meets your needs? Can you leverage this product?
  • What will be the return on investment for the app?
  • How will you measure success for your app?

Step 3 - Get feedback

This step is crucial, you need to start talking about your app ( eg colleagues, boss, etc).

There is 2 benefits from sharing your ideas:

  • the first one is you need to challenge your idea and getting early feedback will bring/raise new ideas.
  • the second one is confirmation that you are either on the right track on going sideways. You want to focus on solving a real problem. If you cannot go past this step with support from your team or managers then go back to step 1 and repeat this process until you have full support.

Step 4 - Wireframing / Prototype

You can now move to building a very simple prototype using a wireframing tool (Figma, Balsamiq, Sketch, Axure, UXPin, etc).

Why is this important? You need to get visual early to test out your app and get more feedback.

Step 5 - Contact Us

You've managed to get this far, congratulations! it's now time to talk to our friendly team of app developers.

At Rocket Lab, we provide consulting as well as mobile app design & development capabilities so feel free to contact us here.

Let's Talk

Drop us a line below and we'll contact you.

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Confetti Image from Rocket Lab - Sydney App Developers