Turning Complex Patient Journeys Into Simple Daily Wins

Patients undergoing treatment for ADPKD often face overwhelming lifestyle changes and treatment requirements. Otsuka wanted to create a digital support tool that would:

• Empower patients with educational content relevant to their condition
• Help them track hydration and other daily health habits
• Provide timely, easy-to-manage reminders for medications and checkups
• Work seamlessly across both iOS and Android
• Meet healthcare privacy and compliance standards
  The solution needed to be intuitive, private, and offline-capable—tailored specifically for real-world patient needs.

We partnered with Otsuka to design and develop the IMADJIN® Patient Support App, a mobile-first experience built with empathy and precision. The solution included:

• Interactive Health Tracking: A simple tool to log daily water intake and monitor kidney health habits.
• Smart Reminders: Custom alerts to help patients stay on top of hydration, tests, and doctor visits.
• Educational Hub: Accessible, jargon-free information to help users understand their condition and treatment journey.
• Offline Access: Built to work reliably without internet—critical for use in clinics or remote areas.
• Privacy by Design: Data encrypted in transit, no third-party data sharing, and compliance with Australian health data regulations.

Since its launch, the IMADJIN® app has become a trusted companion for patients managing ADPKD. Early results include:

• Increased patient engagement and adherence to hydration goals
• Improved self-management confidence through educational content
• Seamless rollout across both app stores with no reported privacy issues
• Positive feedback from patients and healthcare providers alike

It’s a clear example of how tech can meaningfully improve health outcomes when built with care and purpose.

• We turn complexity into clarity: ADPKD is complex, but the app breaks it down into simple actions and insights patients can understand and use daily.
• We’re not just builders – we’re product thinkers: Every feature was designed around real patient behavior, not just specs.
• We plan with purpose, act with intent: From offline mode to privacy-first design, every decision was intentional and aligned with user needs.
• We care deeply: This wasn’t just another health app—it was a meaningful tool for real people managing a lifelong condition.
• We integrate, not just collaborate: We worked closely with Otsuka’s medical and regulatory teams to ensure the product aligned with their broader patient support vision.

• 📱 Platforms: iOS & Android
• 🔒 Privacy: Zero third-party data sharing, full data encryption
• 🌏 Offline Support: Yes
• 🔔 Reminder Types: Hydration, appointments, pathology
• 📚 Content Modules: ADPKD education, lifestyle tips, care guidance
• ⏱️ Time to Launch: ~12 weeks from discovery to app store submission
• ⭐ Ratings: 4.9+ average rating across platforms (early feedback)

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