Unified Shopping Experience Across Web & Mobile
Lasoo helps Australians save time and money. By providing a single platform to discover, compare and buy the top deals from Australia’s best retailers.
- Marketplace, e-commerce
- Mobile App Development
- ReactJS Development
About the Client
Lasoo is an Australian online retail platform that aggregates catalogues, promotions, and product listings from leading retailers. Their goal is to help shoppers “Know Before You Go” by providing a centralised hub to compare deals, find local offers, and plan purchases, whether online or in-store.
Cross-platform mobile appCatalogue browsing, product search and personalised offers.
The Challenge
Lasoo needed to modernise its digital platform to stay competitive in an increasingly mobile-first, search-driven retail environment. Key challenges included:
- A fragmented user experience across web and mobile
- Slow performance and technical limitations of legacy systems
- Difficulty maintaining consistency across product feeds and promotions
- The need for an intuitive and responsive UX to drive user engagement
- Limited analytics visibility into user behaviour and engagement loops
They needed a complete rebuild of their mobile app and website, with speed, stability, and scalability at the core.
The Solution
Rocket Lab was brought in to help develop and launch both the Lasoo mobile app and responsive website. The key features we delivered include:
- Cross-Platform Mobile App (iOS & Android). A lightning-fast app built with a modern, scalable framework, featuring catalogue browsing, product search, personalised offers, and location-aware promotions.
- Responsive Web App. A sleek, high-performance website that mirrors the mobile experience, optimised for SEO and conversion while seamlessly integrating retailer feeds.
- Smart Search & Navigation. Built-in intelligence to help users find what they’re looking for quickly, by retailer, product category, or location.
- Feed Integration & Sync. Real-time syncing of promotional data from dozens of major Australian retailers, with business logic to ensure clean display and categorisation.
- Scalable Backend. A future-proof backend architecture designed to handle high volumes of traffic, fast content updates, and detailed analytics.
The guys worked together very well with our internal resources and blended into our process seamlessly. We were very impressed with the level of skill from each of the engineers…
Mathew PauleGeneral Manager, Lasoo.com.auNext step
Building something like Lasoo?
Book a free 30-minute call. No pitch deck, no obligation. We will tell you if we are the right fit.
Julien Lamy
Founder and Fractional CPTO
You talk to the people who build it, not an account manager.
The Results
The new Lasoo platform delivered a significantly improved experience for both users and internal stakeholders:
- Higher user engagement and session duration on both app and web
- Dramatically improved load times and navigation speed
- Increased app installs and positive user reviews
- Easier onboarding of new retailers and promotional content
- Enhanced visibility into search trends and user behaviour
Lasoo is now positioned as a modern, reliable alternative to cluttered online catalogues, and has reclaimed its place as a go-to tool for deal-conscious Australian shoppers.
Why it worked
We turn complexity into clarity
Dozens of retailers. Thousands of products. We built a clean, unified experience that makes it feel effortless for the user.
We’re not just builders, we’re product thinkers
We didn’t just code: we designed flows that increased engagement and conversion.
We plan with purpose, act with intent
Every screen, interaction, and API call was thought through for performance and relevance.
We care deeply
We treated the Lasoo relaunch like it was our own product, obsessing over quality and polish at every level.
We integrate, not just collaborate
We worked closely with internal tech, marketing, and content teams to ensure seamless handover and long-term success.
Key Stats
- Products Tracked
- 120,000+ SKUs across major retailers
- Platforms
- iOS, Android, Web
- Performance
- ~50% faster load times vs. legacy platform
- Search Features
- Retailer, location, category, and smart filters
- User Insights
- Built-in analytics and behavioural tracking
- App Store Rating
- 4.5 average on the App Store (3,900+ ratings)
- Time to Launch
- 16 weeks from discovery to production-ready
