Transforming Petbarn’s Digital Experience
Delivering a seamless omnichannel platform that empowers both pet owners and internal teams for Australia’s largest speciality pet retailer.
- Retail / E-commerce
- UX / UI Design
- Mobile App Development
About the Client
Petbarn is one of Australia’s leading pet care retailers, offering a wide range of products, services, and expert advice through a national network of stores and an established eCommerce presence. Their mission is to help pet owners give their animals the best possible care, whether shopping in-store, online, or via their mobile devices.
The Challenge
Petbarn wanted to create a seamless omnichannel experience for pet owners by modernising their mobile presence and unifying content and product data across platforms.
Their goals included:
- Building a mobile app that could deliver eCommerce, content, and loyalty features in one place.
- Integrating with Magento to power product catalogues, pricing, inventory, and checkout.
- Connecting to a headless CMS for rich, dynamic content that could be published to both app and web without duplication.
- Ensuring a fast, reliable experience for a large, diverse product range and user base.
The Solution
Rocket Lab delivered a full-stack solution that combined app development, backend integrations, and content architecture into a single, cohesive platform.
Mobile App Development (iOS & Android)
- Designed and built a native mobile app optimised for browsing, purchasing, and engaging with Petbarn’s content.
- Included personalised offers, order history, store locator, and loyalty features.
- Integrated push notifications for promotions, reminders, and personalised pet care tips.
Headless CMS Implementation
- Implemented a headless CMS to centralise content creation for product guides, pet care articles, and promotional campaigns.
- Structured content models to allow non-technical teams to update information instantly across both mobile and web.
Magento Integration
- Built a secure API integration with Petbarn’s Magento eCommerce platform.
- Synced product catalogues, pricing, stock levels, and order data in real time.
- Enabled in-app checkout powered by Magento, ensuring a consistent shopping experience across channels.
Design highlights
Beyond the core flows, a handful of smaller decisions shaped how the experience actually feels to use.
Next step
Building something like Petbarn?
Book a free 30-minute call. No pitch deck, no obligation. We will tell you if we are the right fit.
Julien Lamy
Founder and Fractional CPTO
You talk to the people who build it, not an account manager.
The Results
Since launch, the Petbarn app has delivered measurable impact:
- High adoption among loyalty members within the first 3 months.
- Increased repeat purchases through reminders and tailored offers.
- Positive customer feedback citing ease of use and convenience.
- A strengthened digital brand presence for Petbarn in the competitive pet care space.
- 99.9% crash free rates.
Why it worked
Turn complexity into clarity
Combined content and commerce systems into a single, intuitive customer experience.
Be prepared, be proactive
Architected integrations for performance and scalability during peak retail periods.
Always provide value
Empowered Petbarn’s team to manage campaigns and content without technical bottlenecks.
Be solution-driven
Delivered a robust, future-ready platform that supports ongoing growth.
Show you care
Built with Petbarn’s customers (and their pets) in mind, making shopping and pet care advice more accessible.
Key Stats
- Platforms
- iOS & Android
- CMS
- Headless architecture for app + web content
- eCommerce
- Magento integration for product, pricing, and checkout
- Campaign Launch Speed
- Reduced from days to minutes
- Engagement
- Significant uplift in mobile repeat purchases post-launch
- Time to Launch
- Delivered within agreed timeframe for a national retail rollout
