Transforming Pet Care Through Seamless Digital Experience

Petbarn wanted to create a seamless omnichannel experience for pet owners by modernising their mobile presence and unifying content and product data across platforms.

Their goals included:

• Building a mobile app that could deliver eCommerce, content, and loyalty features in one place.
• Integrating with Magento to power product catalogues, pricing, inventory, and checkout.
• Connecting to a headless CMS for rich, dynamic content that could be published to both app and web without duplication.
• Ensuring a fast, reliable experience for a large, diverse product range and user base.

Rocket Lab delivered a full-stack solution that combined app development, backend integrations, and content architecture into a single, cohesive platform.

Mobile App Development (iOS & Android)

• Designed and built a native mobile app optimised for browsing, purchasing, and engaging with Petbarn’s content.
• Included personalised offers, order history, store locator, and loyalty features.
• Integrated push notifications for promotions, reminders, and personalised pet care tips.

Headless CMS Implementation

• Implemented a headless CMS to centralise content creation for product guides, pet care articles, and promotional campaigns.
• Structured content models to allow non-technical teams to update information instantly across both mobile and web.

Magento Integration

• Built a secure API integration with Petbarn’s Magento eCommerce platform.
• Synced product catalogues, pricing, stock levels, and order data in real time.
• Enabled in-app checkout powered by Magento, ensuring a consistent shopping experience across channels.

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Since launch, the Petbarn app has delivered measurable impact:

• High adoption among loyalty members within the first 3 months.
• Increased repeat purchases through reminders and tailored offers.
• Positive customer feedback citing ease of use and convenience.
• A strengthened digital brand presence for Petbarn in the competitive pet care space.
• 99.9% crash free rates.

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• 📱 Platforms: iOS & Android
• 🗄 CMS: Headless architecture for app + web content
• 🛒 eCommerce: Magento integration for product, pricing, and checkout
• ⏱ Campaign Launch Speed: Reduced from days to minutes
• 📊 Engagement: Significant uplift in mobile repeat purchases post-launch
• 🚀 Time to Launch: Delivered within agreed timeframe for a national retail rollout