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Despite rapid growth, Superloop faced friction points across its digital customer journey. Key issues included:

• A fragmented onboarding experience across web and mobile
• Difficulty in integrating with telco-specific back-end systems (e.g., service activation, account management)
• Limited flexibility in updating UX or trialing new digital journeys
• Need for better visibility into user behaviour to drive optimisations

Superloop needed a digital partner who could not only build a high-performing product but also bring clarity, structure and confidence to the entire process.

Rocket Lab delivered an end-to-end solution combining a high-performance mobile app with a headless CMS integration.

Mobile App Delivery

• Designed and built a modern iOS and Android app with a focus on speed, clarity, and self-service.
• Features included:
  • Account login and authentication
  • Usage and billing overview
  • Plan upgrade/downgrade
  • Support chat and help centre access
• Optimised for accessibility and a clean, branded UI.

Headless CMS Implementation

• Implemented a headless CMS to act as a single source of truth for content across app and web.
• Delivered structured content models for:
  • Plan details and pricing
  • Promotional banners
  • FAQs and support articles

Integration & Deployment

• Integrated with Superloop’s existing customer systems for authentication, billing, and usage data.
• Delivered a CI/CD pipeline for faster iteration and ongoing feature updates.

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The combined app and headless CMS rollout has delivered tangible benefits:

• Reduced content update time from days to minutes.
• Consistent messaging across mobile and web, reducing errors and outdated information.
• Higher app engagement due to improved usability and performance.
• Faster campaign launches thanks to centralised content management.
• Improved customer satisfaction, with the app becoming a primary channel for self-service.

We aligned with Superloop’s goals by focusing on what we do best:

• Turn complexity into clarity – Navigating telco systems, compliance, and customer expectations with clear UX and technical design
• Be prepared. Be proactive. – Flagging potential bottlenecks before they impacted timelines
• Always provide value – From Figma to final release, we focused on outcomes, not just deliverables
• Be solution-driven – Adapting quickly when roadblocks emerged in back-end services or legacy systems
• Show you care – We treated Superloop’s product like our own, acting as an extension of their team
• Act with courage – Confidently proposing bold UX simplifications to boost user satisfaction