Refresh your internet
Unleashing the unlimited possibilities of the internet.
- Telecommunication
- Mobile App Development (React Native)
- Website Development (ReactJS)
About the Client
Superloop is a leading Australian telco delivering high-speed internet, mobile and business connectivity services. With a strong reputation for performance and value, Superloop is expanding rapidly and pushing to redefine what consumers expect from their telco.
The Challenge
Despite rapid growth, Superloop faced friction points across its digital customer journey. Key issues included:
- A fragmented onboarding experience across web and mobile
- Difficulty in integrating with telco-specific back-end systems (e.g., service activation, account management)
- Limited flexibility in updating UX or trialling new digital journeys
- Need for better visibility into user behaviour to drive optimisations
Superloop needed a digital partner who could not only build a high-performing product but also bring clarity, structure and confidence to the entire process.
The Solution
Rocket Lab delivered an end-to-end solution combining a high-performance mobile app with a headless CMS integration.
Mobile App Delivery
- Designed and built a modern iOS and Android app with a focus on speed, clarity, and self-service.
- Features included:
- Account login and authentication
- Usage and billing overview
- Plan upgrade/downgrade
- Support chat and help centre access
- Optimised for accessibility and a clean, branded UI.
Headless CMS Implementation
- Implemented a headless CMS to act as a single source of truth for content across app and web.
- Delivered structured content models for:
- Plan details and pricing
- Promotional banners
- FAQs and support articles
Integration & Deployment
- Integrated with Superloop’s existing customer systems for authentication, billing, and usage data.
- Delivered a CI/CD pipeline for faster iteration and ongoing feature updates.
When it comes to out-sourcing and partnering with a technology vendor, Rocket Lab is top of mind. Julien, Jen and the team are incredibly detailed and thorough whenever they’re engaged in a project. And, they do so at velocity.
Kim JansonHead of Design, SuperloopNext step
Building something like Superloop?
Book a free 30-minute call. No pitch deck, no obligation. We will tell you if we are the right fit.
Julien Lamy
Founder and Fractional CPTO
You talk to the people who build it, not an account manager.
The Results
The combined app and headless CMS rollout has delivered tangible benefits:
- Reduced content update time from days to minutes.
- Consistent messaging across mobile and web, reducing errors and outdated information.
- Higher app engagement due to improved usability and performance.
- Faster campaign launches thanks to centralised content management.
- Improved customer satisfaction with the app becoming a primary channel for self-service.
Why it worked
We aligned with Superloop’s goals by focusing on what we do best:
Turn complexity into clarity
Navigating telco systems, compliance, and customer expectations with clear UX and technical design.
Be prepared. Be proactive.
Flagging potential bottlenecks before they impacted timelines.
Always provide value
From Figma to final release, we focused on outcomes, not just deliverables.
Be solution-driven
Adapting quickly when roadblocks emerged in back-end services or legacy systems.
Show you care
We treated Superloop’s product like our own, acting as an extension of their team.
Act with courage
Confidently proposing bold UX simplifications to boost user satisfaction.
Key Stats
- Platforms
- iOS & Android
- CMS
- Headless
- Content Update Speed
- From 2 to 3 days to under 10 minutes
- Channels Served
- Mobile app, website, marketing feeds
- App Engagement
- Increased daily active users post-launch
- Integrations
- Customer auth, billing, usage APIs
- Time to Launch
- ~20 weeks from discovery to production
