Product Discovery & Strategy
Clarity Before Code. Strategy Before Sprints.
Before a single line of code is written, we align on what truly matters. Your goals, your users, and the right path to market. Our Product Discovery & Strategy service helps founders and product teams define and validate ideas, reduce risk, and accelerate outcomes with clarity and confidence.
About the Service
At Rocket Lab, we don’t just build. We partner. Our Discovery & Strategy process is the launchpad for successful digital products. Whether you're a funded startup or a scaling enterprise, we help you make smart product decisions, faster.
This service is designed to answer the big questions:
- Is this the right product to build?
- Who is it for?
- What should we launch first and why?
Our approach blends user research, stakeholder alignment, technical insights, and sharp product thinking into a clear, actionable roadmap. No fluff. Just clarity, speed, and impact.
What We Use
Our toolkit adapts to the needs of the project, but some of the technologies, tools, and methods we commonly use include:
- User Research & Validation: Typeform, Maze, Useberry, Hotjar, user interviews
- Product Strategy: Miro, Notion, Productboard, Business Model Canvas
- Design & Prototyping: Figma, Design Systems
- Technical Feasibility & Architecture: Directus, Firebase, Node.js, React Native, Flutter, AWS
- Project Planning: ClickUp, Jira
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Our Step-by-Step Process
Project Kick-off
We align with your leadership team to understand goals, constraints, and success metrics. Everyone on the same page, from day one.
User Discovery
We identify your target users, their pain points, and behaviours through research, interviews, and data. No assumptions, only evidence.
Opportunity Mapping
We prioritise the most valuable problems to solve and define where your product can have the most impact.
Solution Design & Prototyping
We sketch and prototype the right solution, test with users, and refine before investing in engineering.
Tech Feasibility & Architecture
Our engineers assess technical complexity, integrations, and scalability to ensure the solution is not only desirable but buildable.
Roadmapping & Delivery Planning
We define your MVP, build a lean roadmap, and prepare your team for development—whether it’s with us or your in-house team.
Why Rocket Lab
We’re not here to churn out specs, we’re here to unlock momentum.
Our Discovery & Strategy work is guided by the values that define us:
- Care deeply / about the product, the users, and your business.
- Think clearly / cut through noise with logic, research, and precision.
- Own the outcome / strategy with a builder’s mindset, not a slide deck.
- Move fast / but never rush the fundamentals.
This is where we help you get it right before you scale it.
