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The Exetel wordmark in white on black, beside a phone showing a Value plan 60GB screen from Exetel’s app design, with its monthly data allowance, edged with purple pixel cubes

UX, brand, app and website design for Exetel

Rocket Lab helped Exetel with UX and UI, brand, app design and website design, and built the previous version of its app.

  • Telecommunications
  • UX and UI design
  • Brand
Client
Exetel
Industry
Telecommunications
Services
  • UX and UI design
  • Brand
  • App design
  • Website design
  • App development (previous version)

About the Client

Exetel is an Australian internet and mobile provider. Its customers meet it in two places: the website, where they look for a plan, and the app, where they manage their services.

The Challenge

One brand, two places to get right. The work covered the experience in the app and on the website, and the brand that runs through both.

Three phones from Exetel’s app design: two active services (One Plan 500/50 internet and an Everyday plan 10GB mobile service), a Value plan 60GB screen with its monthly data allowance and Data Bank, and the home screen with My services, Exemoves and Knowledge hub

The Solution

Four kinds of design work, and one build.

  • UX and UI: how each screen works, and how it looks.
  • Brand: Rocket Lab helped with the Exetel brand.
  • App design: the app's screens and flows, from the home screen to changing a plan.
  • Website design: the website's pages, from the home page's address search to the speed test.
  • The previous app: Rocket Lab built the previous version of Exetel's app.

App design

Screens from the app design: the home screen and the steps to change a plan.

  • A hand holding a phone showing the home screen of Exetel’s app design: Hi, Sarah, an internet service on One Plan 500/50, shortcuts to Hibernate, Warp speed and My account, Exemoves cards for Exray and Refer a Friend, and the Knowledge hub
  • Four phones showing a flow from Exetel’s app design: Replace SIM, Confirm your new plan from Everyday plan 10GB to Value plan 60GB, Your order summary with a Purchase button, and You have successfully updated your mobile plan

Website design

The home page, built around an address search, and the speed test page.

  • A laptop showing the home page of Exetel’s website design: One plan. Max flex. Search over., an address search, and cards for Switch made simple, One nbn plan and Go to Warp Speed
  • A laptop showing the speed test page of Exetel’s website design: a server picker, a Restart button, download and upload gauges, ping and jitter

Next step

Building something like Exetel?

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Julien Lamy

Founder and Fractional CPTO

You talk to the people who build it, not an account manager.

Key Stats

Experience design
UX + UI
Design
App + web
Also helped with
Brand
Built by Rocket Lab
Previous app

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