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The James Hardie logo in white on green, beside the James Hardie Partner Program Portal sign-in page, edged with purple pixel cubes

The partner portal behind James Hardie’s Smarter Partner Program

Rocket Lab built and extended Smarter Partner, James Hardie’s portal for its partners and builders, and HardieBase, the admin behind it. As James Hardie moves to Salesforce, Rocket Lab extracts HardieBase’s data for the move.

  • Construction
  • Partner Portal Development
  • Admin Platform Development
Client
James Hardie
Industry
Construction
Services
  • Partner Portal Development
  • Admin Platform Development
  • Website Frontend Development
  • Data Extraction (Salesforce Migration)

About the Client

James Hardie is known for pioneering fibre cement technology in the 1980s and describes itself as a world-leading manufacturer of premium building products. It employs about 7,500 people, sells across North America, Europe, Australia and New Zealand, and makes all of its Australian fibre cement products in Australia. Rocket Lab has worked with James Hardie for over a decade.

The Challenge

James Hardie runs the Smarter Partner Program for its partners and builders. A program like that rests on two pieces of software that have to work every day: a portal where each partner and builder signs in to their side of the program, and an admin where James Hardie's own team runs it.

Both have to keep up with the program over the years, and their data has to be ready to move when the business changes systems:

  • One sign-in for partners and builders, on a James Hardie domain.
  • An admin for the team that runs the program.
  • Room to extend both as the program changes.
  • Data that can move cleanly as James Hardie moves to Salesforce.
The sign-in page of the James Hardie Partner Program Portal at hardiealliance.com.au: a username and password form with a Log In button over a green sketch of a house, white silhouettes of a family and a builder, and the credit Web Development by Rocket Lab Sydney (Internet Archive capture, April 2025)

The Solution

Rocket Lab built the partner platform and extended it: Smarter Partner, the portal, and HardieBase, the admin behind it.

  • Smarter Partner

    Smarter Partner is the James Hardie Partner Program Portal at hardiealliance.com.au, where partners and builders sign in. Rocket Lab built that frontend, and its sign-in page carries the credit "Web Development by Rocket Lab Sydney".

  • HardieBase

    HardieBase is the admin behind the portal, used by James Hardie's team to run the program.

  • jameshardie.com.au

    Rocket Lab also built the frontend of jameshardie.com.au, James Hardie's Australian website. The site carried a Rocket Lab credit in its footer from 2015 to 2019.

  • HardieBase's data, ready for Salesforce

    James Hardie is moving to Salesforce, and Rocket Lab extracts HardieBase's data for the move.

The Outcome

Rocket Lab built James Hardie's partner platform, extended it over the years, and is getting its data ready for James Hardie's move to Salesforce.

Over the years Rocket Lab have seamlessly integrated with James Hardie in delivering a number of key projects for the business that to this day continue to be critical to the success and functionality of our operations.

Luke ChengCustomer Marketing Manager, James Hardie

Next step

Building something like James Hardie?

Book a free 30-minute call. No pitch deck, no obligation. We will tell you if we are the right fit.

Julien Lamy

Founder and Fractional CPTO

You talk to the people who build it, not an account manager.

Key Stats

Net sales, FY26
US$4.8B
People
About 7,500
Manufacturing and recycling sites
32
Listed, ticker JHX
NYSE + ASX
Partnership
10+ years
Smarter Partner and HardieBase
Portal + admin
hardiealliance.com.au + jameshardie.com.au (2015 to 2019)
2 sites
HardieBase data extraction
For Salesforce

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