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Directus migration

Headless CMS Migration to Directus

Rocket Lab moves websites off WordPress, Umbraco, Contentful and older in-house CMSs onto Directus, a headless CMS with a no-code editor for your content team and REST and GraphQL APIs for your developers. We moved Webjet's Australian and New Zealand sites, 110,000+ pages, off Boost CMS and Umbraco onto Directus while the existing site stayed live.

  • Content models, templates and SEO planned together
  • Directus Bronze Partner
  • Sydney and Melbourne team
Illustration: a migration plan with every step done: content audited, content models defined, redirects mapped, templates rebuilt and the new site live.
  • Webjet AU and NZ 110,000+ pages, moved onto Directus
  • Directus Bronze Partner, 100+ solutions delivered

Moving off WordPress, Umbraco or Contentful?

We are a Directus Bronze Partner, having delivered 100+ solutions with Directus. You work directly with the designers and engineers doing the migration. We also take on Directus builds and migrations for clients outside Australia.

Who it is for

Teams moving off WordPress, Umbraco, Contentful or a legacy CMS

A migration to Directus suits teams whose content has outgrown the system it lives in.

  • WordPress

    Sites that have outgrown their themes and plugins, where a new layout or content type needs a developer every time.

  • Umbraco and other page-based CMSs

    Content tied to page templates, which makes a redesign or a new channel hard to deliver. Webjet's Hotels, Packages and Cars pages came off Umbraco.

  • Contentful and hosted headless CMSs

    Teams that want their content in their own SQL database, with REST and GraphQL APIs on top and the choice to self-host or use Directus Cloud.

  • Several CMSs at once

    Content split across platforms, with separate templates and logins for each product line. Webjet ran Flights on Boost CMS and its other product lines on Umbraco before the move.

Case study

Webjet Australia and New Zealand: 110,000+ pages moved onto Directus

Webjet's Flights pages ran on Boost CMS, and Hotels, Packages and Cars on Umbraco. We moved both sites onto one Directus instance and rebuilt every template to Webjet's refreshed design system, while the existing site stayed live.

  • 110,000+ pages

    50,000+ Australian and 60,000+ New Zealand pages moved onto structured content models, as reusable data rather than page-by-page copy.

  • One headless CMS

    Flights, Hotels, Packages and Cars on one headless CMS for the first time, replacing two legacy systems.

  • SEO built in

    URLs and page metadata carried across as part of the migration, not retrofitted after launch.

  • Content teams in control

    A no-code editing layer with roles and permissions, so content teams publish deals and campaigns without developer involvement.

Read the Webjet case study.

How a Directus migration runs

Every migration is scoped to your content, templates and integrations. This is the shape of the work.

  1. Audit

    We list your content types, pages, URLs, integrations and the people who edit them, and agree what moves, what is merged and what is retired.

  2. Content models

    We design structured content models in Directus, so content moves as reusable data rather than page-by-page copy, with roles and permissions for each team.

  3. Templates and front end

    Directus is headless, so you can keep your front end and connect it to the new APIs, or rebuild the templates on your design system at the same time.

  4. SEO and redirects

    We carry URLs and page metadata across, and map a redirect for every URL that changes, as part of the migration rather than after launch.

  5. Move and launch

    Content is moved and checked against the source, and the switch is planned so your existing site keeps running until the new one is ready.

  6. Handover

    Your content team learns the Directus editor, and we can stay on to support and improve the platform.

Directus Migration FAQs

What does a migration to Directus involve?

A migration to Directus has four parts, planned together rather than one after another:

  • Content models: your pages, posts and product data moved into structured collections in Directus, so content is reusable data rather than page-by-page copy.
  • Templates: your front end connected to the Directus REST or GraphQL API, or rebuilt on your design system at the same time.
  • SEO: URLs and page metadata carried across, with a redirect for every URL that changes.
  • Editors: roles and permissions set up so each content team can publish without a developer.

Read more on our Directus migration page.

Does our site have to go offline during a migration to Directus?

It should not need to. We plan the switch so your existing site keeps running until the new one is ready. Webjet's site stayed live while we moved its 110,000+ Australian and New Zealand pages onto Directus, without disrupting travellers or business continuity.

Will we lose our search rankings when we move to Directus?

No one can promise rankings through a migration. What we control is the groundwork: URLs and page metadata carried across, and a redirect for every URL that changes, built into the migration rather than fixed after launch.

How long does a Directus migration take?

It depends on how much content you have, how many templates and integrations there are, and whether the front end is rebuilt at the same time. We scope it with you before work starts and agree the plan and timeline together.

Do we have to rebuild our front end to move to Directus?

No. Directus is a headless CMS: it serves your content through REST and GraphQL APIs, so an existing front end can be connected to it. Some teams rebuild their templates during the migration instead. Webjet did, in React and TypeScript, to its refreshed design system.

Do you take on Directus work outside Australia?

Yes. Our team works from Sydney and Melbourne, and we take on Directus builds and migrations for clients outside Australia as well.

Did you know we are a Bronze Directus Partner?

That's right. We liked Directus and used it so much that we were recognised as one of the very few Directus partners in Oceania.

We've delivered many solutions with Directus for small, medium and large organisations.

In our clients' words

Founders and long-term partners on what it is like to build with us.

We have a long standing partnership with Rocket Lab who provide Webjet with critical strategic and development services for our front-end websites.

David GaltCEO, Webjet AU/NZ

Over the years Rocket Lab have seamlessly integrated with James Hardie in delivering a number of key projects for the business that to this day continue to be critical to the success and functionality of our operations.

Luke ChengCustomer Marketing Manager, James Hardie

When it comes to out-sourcing and partnering with a technology vendor, Rocket Lab is top of mind. Julien, Jen and the team are incredibly detailed and thorough whenever they’re engaged in a project. And, they do so at velocity.

Kim JansonHead of Design, Superloop

Rocket Lab’s ability to help define and execute our business through software in a timely fashion, has been a breath of fresh air and a pleasure to work with.

Anthony MazzeiCo-founder, Erin Living

The guys worked together very well with our internal resources and blended into our process seamlessly. We were very impressed with the level of skill from each of the engineers…

Mathew PauleGeneral Manager, Lasoo.com.au

Our business has hundreds of suppliers and thousands of customers so we needed a highly robust structure and that’s exactly what was delivered by Julien, Jen and the RL development team.

Jordan and Rhys RogersFounders, Beforeyoubuy.com.au

Julien and his team are a real pleasure to work with. They are well rounded with a solid understanding of design/user experience best practices as well as diving deep under the hood with solid web and app development capabilities.

Woj KwasiFounder, Kwasi.com

Their team delivered a site that met our expectations, and they’ve continued to assist us in refining and enhancing it over time. They are dedicated, creative, and technically skilled, helping to ensure our website looks good and functions smoothly.

Jared SmithHead of IT, Aunty Grace

  • Red Bull
  • Webjet
  • Pearson
  • James Hardie
  • CSIRO
  • NSW Police Force
  • oOh!media
  • Bras N Things
  • Superloop
  • Petbarn
  • Reapit
  • Black Dog Institute
  • South Australian Tourism Commission
  • University of Technology Sydney
  • Exetel
  • Lasoo
  • Before You Buy
  • Aunty Grace
  • IVE Group
  • Thriday
  • Independent Reserve
  • Erin Living
  • Education Services Australia
  • WebBeds
  • me&u
  • Forwood Safety

Tell us what you are building.

A 30-minute call. No pitch deck, no obligation. We will tell you if we are the right fit.