Search Engine Marketing (SEM)
We have honed our SEM know-how by working with major Australian major brands.
Search Engine Marketing covers the paid advertising channel online, and of late incorporates paid advertising on both Google and social channels. SEM also includes display marketing and re-targeting. All these options can make it time-consuming to plan and manage, therefore enlisting an agency to manage and monitor for companies is important.
Specialists in this area are able to allocate & manage budgets. Your online investment is crucial to your overall marketing and SEM provides a measurable channel that can be adapted quickly based on your marketing objectives, seasonality, key products, and services.
Our SEM experts can meticulously plan and build accounts for major search engines, having the’ know how’ to have an account operate at its maximum potential can mean a difference to your overall ROI.
All SEM accounts need optimisation and understanding of this channel to ensure that your target objectives are met.
- Account audits
- Keyword Research
- Tracking & tagging
- Competitor benchmarking
- Account creation
- New account builds and restructures
- Customised reporting
- Strategy development
We can review your Adwords account at no charge.
We will provide top level consultancy and go through the review of the current status and what improveements can be made.
Get in touch and we can start chatting. Do note, it is best to have account access, however we can look through reports if required.
We can review your industry specific to your goals and provide an estimate of activity for your investment.
This then provides an understanding of what you can expect from this channel.
The advantages of an SEM campaign are that:
- Constant tweaks to improve leads can be made
- Budget while best to leave at a set amount in the first months of activity can be altered to meet seasonality, and promotional periods.